Digital Marketing Manager (Contract)

I am working with a British Retail Company and household name, who are looking for a Digital Marketing Manager (contractor) to support the Digital and Trading Team on a contract starting ASAP and finishing 2nd April 2021.

This role will focus on driving high quality traffic through online channels, ensuring the digital team and agencies are performing to a high level to meet traffic targets, while maintaining a strong ROAS and profitable ecommerce P&L.

Responsibilities:

• Responsible for the key KPI of traffic for the website.

• Build, own and deliver the brands digital marketing strategy working across functions to ensure strategy is customer first.

• To drive both acquisition and retention including PPC, paid social, affiliates and display.

• Ownership of relationships with digital agency and affiliate partners to ensure all channels are delivering against key performance indicators.

• Oversee cohesive customer lifecycle journey in CRM including, with the CRM specialist. Use this data synergistically to fuel paid social targeting and personalise messaging cross-channel.

• Provide the creative teams with detailed briefs around the required digital assets to ensure campaigns are successful.

• Pro-actively identify opportunities for organic search improvement and work with the web development teams / SEO agency to ensure new site initiatives are built in accordance with SEO best practices.

• To report against agreed KPI’s on Daily, Weekly, Monthly, Quarterly and Yearly basis

Person specification:

• Proactive ‘can-do’ attitude with the ability to work in a high-pressure environment and motivate a team.

• Extensive experience in ownership of budgets and working to demand targets with e-com teams.

• Experience in management of both digital marketing teams and agencies.

• Strong commercial skills with experience working to ROAS goals, optimising margin within marketing activities and working closely with finance teams.

• An entrepreneurial approach, willing to step out of the confines if your role if necessary, particularly in relation to brand marketing.

• Extensive experience in ownership of budgets and working to demand targets with e-com teams.

• Pace, energy, and passion.

• Strong analytical capability and GA competency

• Experience working closely with C Suite executive teams

• Experience managing CRM reports would also be beneficial, however not essential.

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