Digital Marketing Manager (contract outside IR35)

Greater London Contract / 4 - 6 Months £250 - £350 per day

Salt has partnered with a Technology Renewable Energy Company, looking at Climate Action, LED Technology, Renewable Solutions and Zero Carbon Projects.

They are looking for a Digital Marketing Manager to join the Head of Marketing and also the Content Manager in a small team growing the business from a Demand Generation perspective.

They are looking for someone to start on the 26th July 2021 and work for 4 – 6 months before they find someone permanently.

Responsibilities:

  • Working alongside the Group Head of Marketing, you will develop the tactics behind the current lead generation channel strategy of social, ppc, search, email, native Ads.
  • Migrate our outbound comms from Mailchimp to Hubspot / Pardot, integrating into our CRM Salesforce.
  • Trigger weekly sector lead gen campaigns, planned for new client acquisition with the goal of generating demand and meeting or exceeding pipeline and revenue targets, creating a sustainable stream of qualified leads.
  • Strengthen our SEO strategy to ensure our Google ranking is performing as needed.
  • Find appropriate places to hijack and serve up Ads for our Target Segments.
  • Understand and map prospect user journeys to support the management of workflows in automated sales platforms such as Hubspot, Pardot and SalesForce
  • Acquire insight in online marketing trends and constantly review and refine strategies
  • Use a process of testing to prove hypotheses and recommend performance optimisations
  • Manage external agencies, freelancers, vendors and partners to ensure the delivery and performance of our lead generation activities
  • Work alongside out PR Team to ensure an integrated communications plan of rich and inspiring content, PR and social activity possesses and always on approach.
  • Partner with our agencies to develop and execute an integrated marketing plan across all channels- including outbound campaigns, ppc, paid search, and social channels
  • Lead and project manage internally with internal and external stakeholders to achieve agreed upon success metrics and business targets
  • Leverage data and insights to inform campaign strategy, content, and tacticmix, and then work cross-functionally to oversee the execution of programs
  • Measure and report on the performance of marketing campaigns, using standard analytics tools

Who you are:

  • 5+ years of Digital Marketing and Demand Generation marketing experience, preferably within an energy/sustainability/cleantech subscription-based company
  • Experience managing Digital Marketing agencies
  • Experienced with CRM database management
  • Experienced with Google Analytics preferred

Job Information

Job Reference: JO-2107-244839
Salary: £250 - £350 per day
Salary per: day
Job Duration: 4 - 6 Months
Job Start Date: ASAP 26th July
Job Industries: Biddable Media & PPC Jobs
Job Locations: Greater London
Job Types: Contract

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