Digital Marketing Manager (contract outside IR35)

Salt has partnered with a Technology Renewable Energy Company, looking at Climate Action, LED Technology, Renewable Solutions and Zero Carbon Projects.

They are looking for a Digital Marketing Manager to join the Head of Marketing and also the Content Manager in a small team growing the business from a Demand Generation perspective.

They are looking for someone to start on the 26th July 2021 and work for 4 – 6 months before they find someone permanently.

Responsibilities:

• Working alongside the Group Head of Marketing, you will develop the tactics behind the current lead generation channel strategy of social, ppc, search, email, native Ads.

• Migrate our outbound comms from Mailchimp to Hubspot / Pardot, integrating into our CRM Salesforce.

• Trigger weekly sector lead gen campaigns, planned for new client acquisition with the goal of generating demand and meeting or exceeding pipeline and revenue targets, creating a sustainable stream of qualified leads.

• Strengthen our SEO strategy to ensure our Google ranking is performing as needed.

• Find appropriate places to hijack and serve up Ads for our Target Segments.

• Understand and map prospect user journeys to support the management of workflows in automated sales platforms such as Hubspot, Pardot and SalesForce

• Acquire insight in online marketing trends and constantly review and refine strategies

• Use a process of testing to prove hypotheses and recommend performance optimisations

• Manage external agencies, freelancers, vendors and partners to ensure the delivery and performance of our lead generation activities

• Work alongside out PR Team to ensure an integrated communications plan of rich and inspiring content, PR and social activity possesses and always on approach.

• Partner with our agencies to develop and execute an integrated marketing plan across all channels- including outbound campaigns, ppc, paid search, and social channels

• Lead and project manage internally with internal and external stakeholders to achieve agreed upon success metrics and business targets

• Leverage data and insights to inform campaign strategy, content, and tacticmix, and then work cross-functionally to oversee the execution of programs

• Measure and report on the performance of marketing campaigns, using standard analytics tools

Who you are:

• 5+ years of Digital Marketing and Demand Generation marketing experience, preferably within an energy/sustainability/cleantech subscription-based company

• Experience managing Digital Marketing agencies

• Experienced with CRM database management

• Experienced with Google Analytics preferred