German SEM Specialist – Germany – Global travel company – €35K

Paid Search Specialist – Global travel company – Germany – c. €35K

The Company

My client is a global travel company and this role is working within the Marine division. It is an exciting area to work in , within the company due to recent and on-going growth. They operate across Europe, North America, Australia and Canada and are the leaders in experiential travel, catering for a wide range of customers. This role is based in the office in Germany and working closely with the central team, based in the UK.

The Role

This role sits within the wider ecommerce and digital marketing team and focuses squarely on driving customer acquisition across the Marine brands. Whilst the focus of the role is on paid search channel management and optimization, you will be involved in developing and testing opportunities across other paid digital media channels and platforms e.g. digital display, paid social, video etc.

Main Job Responsibilities:

• Manage campaign strategy for paid search across all Specialist brands and across all paid search platforms – including but not limited to Google, Bing and Yahoo
• Manage campaign review and optimisation strategy
• Manage ad creative and copy by creating, expanding and structuring campaigns and ad groups
• Manage campaign strategy with key phrase analysis and selection, keyword matching, search term targeting, listing position, bidding strategy and day parting
• Monitor click fraud and report to Account Managers at Search Engines and resolve any competitor brand bidding issues
• Use our bid management tool to manage bid strategies and generate reports
• Manage display advertising including networks and scheduled banner display
• Track all spend and performance, and take corrective actions where required
• Weekly, monthly and ad hoc reporting
• Make data-driven recommendations for landing pages and site copy to increase conversions and decrease spend
• Explore new platforms and opportunities in online advertising

Key competencies and experience:

• A passion for PPC and some PPC experience
• Additional European language (preferably German)
• Ability to manage stakeholders
• Excellent verbal and written communications
• Ability to use business acumen to make decisions on PPC strategy
• Reconciliation of budget spend, analyse click and conversion data and ad expenses
• Managing, testing and optimising keywords, ad text, position and landing pages based on performances of campaigns
• Capable of managing large keyword campaigns

To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com

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