Paid Media Manager (Contract Outside IR35)

Salt has partnered with a leading Automotive Client who are looking for a Paid Media Manager to join the team and report into the Head of Digital Acquisition ASAP.

Responsibilities:

• Lead Across Paid Media channels: Paid Search, Programmatic Video Display and Paid Social, with a focus on commercial performance.

• You are highly analytical, insights driven and take an always-on approach to testing.

• You will create a state of the art targeting approach and media mix, informed by customer insights and a deep understanding of a conversion funnel.

• Support other Digital and Marketing Teams.

• You will be accountable for budget management and optimisation across all Paid Media channels

• Optimise account performance, including targeting and creative optimisation

• You will develop Paid Media strategy in-line with Digital and Brand strategies

• Manage day to day channel & technology partner relationships

• You will support the team with training & developing junior members of the team and educating the wider business

Skills:

• 6 years+ proven track record in leading large budget Paid Media accounts across Paid Search, Paid Social, Programmatic Video and Display – agency and/or client-side

• Extensive experience in working with main Analytics Platforms, Search Engine & Social Platform UIs

• Experience in SEO and knowledge of the relationship between PPC, SEO and CRO would be a plus

• Strategic thinker with ability to translate business objectives into Paid Media approach

• Must thrive in a fast-changing environment and be comfortable working under pressure

• Great communicator, both verbally and written

• Strong numerical and analytical skills

• Passion for training and team development