Paid Media Manager (Programmatic) – London – c. £60K

Biddable Media & PPC

Greater London Permanent £55000.00 - £60000.00 per annum

The Company

My client is a household company in the Travel sector – very sought after employer to work for. They are and have been undergoing a comprehensive digital transformation over the last few years. It is an exciting time to work for them as they continue this transformation. The offices are based in Central London and there is travel involved.

The Role

To lead the roll out of multi-channel, data driven paid acquisition and lifecycle programs for a key channel partnership to ensure that multi-channel campaigns are delivered which improve the mix of paid media channels. The role will champion and establish the business benefits of programmatic and data driven marketing and develop and maintain a managed in-house trading desk function for advertising operations.

Key responsibilities:

  • Lead, monitor and consolidate source media activity, guiding local markets / segments on the use of dynamic, real-time, data-driven strategies
  • Work closely with local markets / segments to unlock actions and decisions which can be used to positively impact trading strategy
  • Work closely with Group Head of Digital Marketing to enable managed in-house programmatic trading, by setting up and managing a hybrid trading desk solution for selected local markets / segments
  • Champion and support the scaling of cross-market digital programmatic ad creative production, via the use of iteration, automation and dynamic versioning
  • Work with Group Procurement to ensure efficient cost management of managed ad trading operations
  • Lead day to day relations, co-ordinate negotiations and monitor performance outcomes with major publishers
  • Responsible for strengthening all PPC and Affiliate agency / network relationships and providing insights and opportunities for improvement in process and performance
  • Consultant across all Display & Video plans to ensure programmatic plans are set up to deliver to task
  • Identify providers that can be bought programmatically and transition buys across from direct spend where relevant

Key competencies and experience:

  • Strong interpersonal and presentation skills – a blend of firmness and conviction with diplomacy, approachability and a constructive attitude
  • Track record of using Display / Programmatic / Paid Social to transform channel revenue, marketing performance, customer acquisition and ROI
  • Proven channel management either client-side or agency-side
  • Proven experience of managing significant marketing budgets and accountability for meeting revenue targets
  • Proven experience of managing marketing technology infrastructure as it relates to display, e.g. DSPs, ad servers, data feeds, tagging
  • Excellent analytical skills with experience of and comfort with working in a data-driven environment
  • Evidence of influencing and challenging key business decisions at department level and cross functionally
  • Hands-on self-starter with the combination of analytic and commercial skills to figure out what needs doing and then doing it

To apply for this role, please click the ‘Apply’ button or email

This job ad was posted by Salt. To find out more about Salt’s Privacy Policy and how your application is processed, please visit our website

Job Reference: JO-1805-136146

Salary: £55000.00 - £60000.00 per annum

Salary per: Annum

Job Duration:

Job Start Date: Asap

Job Type:

Job Location:

Job Industry:

Apply Now

Here are some related jobs

Biddable Media & PPC

Paid Social Account Manager (Interim)

My client is one of the world's largest global agencies operating in over 100 countries. They are looking for a Paid Social Account Manager to to join an expert team…

£250 - £300 per day

Assistant Traffic and Reporting Manager

Role: Assistant Traffic and Reporting Manager Day Rate: Up to £400 via Ltd Contract length: 3-6 months Location: Central London Summary Salt's client is looking to add a contract Assistant…

£350.00 - £400.00 per day
Biddable Media & PPC

Head of Display – Berlin – c.€80K – 90K + package

Head of Display - Berlin - c. €80K - 90K + package The Company I am working with a fast growth tech company in the travel sector. It's an incredibly…

€80000.00 - €80000.09 per annum + benefits

Upload your CV

Upload your CV and one of our consultants will be in touch with you as soon as possible.

Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.

  • Click here to find out more about Salt's Privacy Policy
  • This field is for validation purposes and should be left unchanged.

Cookie Consent×

Salt uses cookies to improve the user experience of our site. Cookies allow you to have a more enhanced journey through the site when searching for a specific job or location. They also allow for social sharing through Facebook, Twitter and LinkedIn. Whose doesn’t like cookies? Unfortunately it’s not those kind of cookies we are referring to but they are there to help us understand how our site is being used and give you a better service. You can find out more about how Salt uses cookies here. By continuing to use the Salt site you are consenting to use our cookies.