Paid Media Manager (Programmatic) – London – c. £60K

The Company

My client is a household company in the Travel sector – very sought after employer to work for. They are and have been undergoing a comprehensive digital transformation over the last few years. It is an exciting time to work for them as they continue this transformation. The offices are based in Central London and there is travel involved.

The Role

To lead the roll out of multi-channel, data driven paid acquisition and lifecycle programs for a key channel partnership to ensure that multi-channel campaigns are delivered which improve the mix of paid media channels. The role will champion and establish the business benefits of programmatic and data driven marketing and develop and maintain a managed in-house trading desk function for advertising operations.

Key responsibilities:

• Lead, monitor and consolidate source media activity, guiding local markets / segments on the use of dynamic, real-time, data-driven strategies
• Work closely with local markets / segments to unlock actions and decisions which can be used to positively impact trading strategy
• Work closely with Group Head of Digital Marketing to enable managed in-house programmatic trading, by setting up and managing a hybrid trading desk solution for selected local markets / segments
• Champion and support the scaling of cross-market digital programmatic ad creative production, via the use of iteration, automation and dynamic versioning
• Work with Group Procurement to ensure efficient cost management of managed ad trading operations
• Lead day to day relations, co-ordinate negotiations and monitor performance outcomes with major publishers
• Responsible for strengthening all PPC and Affiliate agency / network relationships and providing insights and opportunities for improvement in process and performance
• Consultant across all Display & Video plans to ensure programmatic plans are set up to deliver to task
• Identify providers that can be bought programmatically and transition buys across from direct spend where relevant

Key competencies and experience:

• Strong interpersonal and presentation skills – a blend of firmness and conviction with diplomacy, approachability and a constructive attitude
• Track record of using Display / Programmatic / Paid Social to transform channel revenue, marketing performance, customer acquisition and ROI
• Proven channel management either client-side or agency-side
• Proven experience of managing significant marketing budgets and accountability for meeting revenue targets
• Proven experience of managing marketing technology infrastructure as it relates to display, e.g. DSPs, ad servers, data feeds, tagging
• Excellent analytical skills with experience of and comfort with working in a data-driven environment
• Evidence of influencing and challenging key business decisions at department level and cross functionally
• Hands-on self-starter with the combination of analytic and commercial skills to figure out what needs doing and then doing it

To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com

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