Performance Marketing Lead – FMCG company – Surrey – c.£60K

Biddable Media & PPC

Surrey Permanent £50000.00 - £58000.00 per annum + bens

Performance Marketing Lead – Global FMCG company – Surrey – £60K

The Company

My client is a global giant with multiple products lines and active in multiple territories. They are in the midst of a huge digital transformation and pride themselves on pioneering innovation. It is an exciting time to join this company where the opportunities to grow and progress are limitless. They promote a culture of developing talent.

The Role

This role plays a critical part in delivering a data driven performance strategy. The Performance Marketing Lead is part of the Foods and Refreshments digital team and works cross-functionally with different departments, while also closely operating with the agencies and media planners. This role will create and operationalize a cross channel performance marketing strategy for the digital campaigns, with the goal of maximizing conversion and digital performance KPIs across the funnel.

Key responsibilities:

  • Designing, monitoring and managing campaigns together with the media planners
  • Set up new performance marketing activities
  • Involved in budget planning and owning reporting back to various budget owners and stakeholders
  • Defining A/B testing opportunities (audience segments, channel and content) and building into media & content briefs
  • Use of existing consumer datasets & understanding the technology stack (proprietary) for audience identification and performance optimisation
  • Working with analytics specialist on campaign data for in-flight optimisation to improve performance and results
  • Recommend (if applicable) design and UX changes to maximise conversion opportunities
  • Connect with eCommerce Performance Marketing teams to consolidate plans and align objectives, share learnings
  • Use any opportunity to upskill and drive a performance marketing mindset

Key competencies and experience:

  • You are capable of communicating with impact & across different levels across the organization and be able to influence the organization as a performance marketing ambassador
  • Agile and Scrum experience is a plus
  • Comfortable within site analytics platforms, namely GA & Adobe Analytics
  • Understanding of how performance media channels work
  • Proven experience in campaign setup & management across main channels (google, FB, display)
  • Monitors campaign setup and in-flight optimization
  • University Educated (preference: Technical Studies or econometric)
  • 4+ years of practical Performance Marketing experience with a proven ability to build programs geared towards conversion (Facebook or Programmatic hands-on experience is a plus)
  • Capable to manage large number of stakeholders at all levels within and outside the company

To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com

This job ad was posted by Salt. To find out more about Salt’s Privacy Policy and how your application is processed, please visit our website https://www.welovesalt.com/privacy-policy/.

Job Reference: JO-1811-142713

Salary: £50000.00 - £58000.00 per annum + bens

Salary per: Annum

Job Duration:

Job Start Date: Asap

Apply Now

Here are some related jobs

Biddable Media & PPC

PPC Executive (Contract)

PPC Executive - 6 month contract - London based on site The Client: Imagine if life had its own navigation system. One that lets you see exactly where you are…

£200 - £300 per day
Biddable Media & PPC

Paid Social Manager – Entertainment – London – c. £45K

Paid Social Manager - Entertainment - London - £45K The Company My client is a global agency specialising in managing digital first talent. It's an exciting opportunity for someone who…

£40000.00 - £45000.00 per annum + benefits
Biddable Media & PPC

Performance Marketing Manager – Online Dating – London – £40K

The Company and Role My client is at the forefront of technology and innovation in their industry. They provide a service that is based on a scientific approach and have…

£35000.00 - £40000.00 per annum + benefits
×
UK

Upload your CV

Upload your CV and one of our consultants will be in touch with you as soon as possible.






Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.

  • Click here to find out more about Salt's Privacy Policy
  • This field is for validation purposes and should be left unchanged.

Cookie Consent×

Salt uses cookies to improve the user experience of our site. Cookies allow you to have a more enhanced journey through the site when searching for a specific job or location. Cookies are also used to help us understand how our site is being used. You can find out more about how Salt uses cookies here. By continuing to use the Salt site you are consenting to use our cookies.

OK