Performance Marketing Lead – FMCG company – Surrey – c.£60K

Performance Marketing Lead – Global FMCG company – Surrey – £60K

The Company

My client is a global giant with multiple products lines and active in multiple territories. They are in the midst of a huge digital transformation and pride themselves on pioneering innovation. It is an exciting time to join this company where the opportunities to grow and progress are limitless. They promote a culture of developing talent.

The Role

This role plays a critical part in delivering a data driven performance strategy. The Performance Marketing Lead is part of the Foods and Refreshments digital team and works cross-functionally with different departments, while also closely operating with the agencies and media planners. This role will create and operationalize a cross channel performance marketing strategy for the digital campaigns, with the goal of maximizing conversion and digital performance KPIs across the funnel.

Key responsibilities:

• Designing, monitoring and managing campaigns together with the media planners
• Set up new performance marketing activities
• Involved in budget planning and owning reporting back to various budget owners and stakeholders
• Defining A/B testing opportunities (audience segments, channel and content) and building into media & content briefs
• Use of existing consumer datasets & understanding the technology stack (proprietary) for audience identification and performance optimisation
• Working with analytics specialist on campaign data for in-flight optimisation to improve performance and results
• Recommend (if applicable) design and UX changes to maximise conversion opportunities
• Connect with eCommerce Performance Marketing teams to consolidate plans and align objectives, share learnings
• Use any opportunity to upskill and drive a performance marketing mindset

Key competencies and experience:

• You are capable of communicating with impact & across different levels across the organization and be able to influence the organization as a performance marketing ambassador
• Agile and Scrum experience is a plus
• Comfortable within site analytics platforms, namely GA & Adobe Analytics
• Understanding of how performance media channels work
• Proven experience in campaign setup & management across main channels (google, FB, display)
• Monitors campaign setup and in-flight optimization
• University Educated (preference: Technical Studies or econometric)
• 4+ years of practical Performance Marketing experience with a proven ability to build programs geared towards conversion (Facebook or Programmatic hands-on experience is a plus)
• Capable to manage large number of stakeholders at all levels within and outside the company

To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com

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