Performance Marketing Manager – Retailer – London – c.£50K

The Company

My client is a well-known household retailer that has successfully bridged the gap between traditional and digital success. It is an exciting time to join the team and be responsible for the key acquisition channels for the UK market. You get the opportunity to work with cutting edge technology and large budgets. They have a culture of innovation and a test/learn philosophy. Key focus of the role is to plan, implement and analyse all performance campaigns across Search, Display and Paid Social across for the UK market.

Main Job Responsibilities:

• Development of digital marketing plan, working closely with all commercial and trade teams to deliver and drive sales budget and build brand
• Acquire new customers across performance channels; PPC, paid social and display
• Development and implementation of the UK paid media testing plan
• Management of key digital marketing agencies
• Work with wider marketing team, ensuring all digital marketing aligns with external marketing activity
• Run daily/weekly/monthly reports and record daily channel performance
• Lead digital marketing initiatives to drive footfall to retail stores
• Manage and allocate paid search and performance marketing budgets for UK
• Manage and develop performance marketing team, ensure that they are meeting team objectives, ROI targets and are developed to reach their full potential

Please ONLY apply if you possess the following:

• Ideally educated to degree level or equivalent
• Experienced in managing paid media campaigns with proven achievements in delivering profit growth and ROI
• Experience managing complex paid search campaigns, ideally with an advanced tool such as DoubleClick
• Proven analytical abilities, working with large datasets and advanced functionality of Excel
• Technically competent and comfortable working alongside feed providers
• A strong leader/team manager with the ability to lead, coach, motivate and develop a team ensuring that their performance is constantly reviewed, succession and development is managed and there are developed to their full potential

To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com

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