PPC Manager (Contract)

I am working with an Iconic British Fashion company on a PPC Contract – starting in January for at least 3 months.

Responsibilities:

• Work with the Senior Digital Marketing Manager to deliver best-in-class retail PPC with the PPC programme

• Manage the PPC agency in supporting with tactical executions against the overarching PPC strategy that you own and drive

• Own, drive, develop and manage all aspects of the PPC programme, including strategy, planning, execution and managing activities across multiple search engines and device types on an ongoing basis to ensure all KPIs are met and exceeded

• PPC budget management and performance forecasting, with responsibility for managing a multimillion pound media spend

• Implement and maintain optimal account structures to support campaign performance and enhance optimization control

• Devise performance-based bidding strategies, leverage available bid adjustments and optimize on an ongoing basis

• Plan and manage the expansion of PPC accounts to ensure optimal visibility across all product categories, where profitable

Skills:

• You will be highly numerical and analytical with a strong proficiency in Excel

• PPC and analytics tools (AdWords, bid management software, Adobe Analytics)

• Solid, hands-on PPC campaign and budget management skills and experience (either agency or client-side) across the key search engines, ideally within the retail industry and/or on a large-scale basis

Please apply if you have worked client side at some point.

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