Programmatic Manager (Contract)

Greater London Contract / 3 Months £250 - £300 per day

Salt has partnered with a leading Automotive Client who are looking for a Paid Media Manager to join the team and report into the Head of Digital Acquisition ASAP.

Responsibilities:

  • To lead the Operational Management of all Programmatic Video & Display activity across all Performance and Brand campaigns.
  • You will be responsible for budget management, campaign set up & optimisation, lead day-to-day technology partner relationships, and provide Programmatic considerations for media planning, forecasting, measurement & KPIs.
  • You will support Head of Acquisition with developing Programmatic Campaign plans in-line with Paid Media Strategies & channel performance forecasting
  • You will translate Media plans into effective Programmatic Campaign structures, targeting and buying approaches and creative DCO alignment
  • You will manage day-to-day technology partner relationships
  • You will be responsible for operational management of Programmatic activity, to include trafficking, 1st & 3rd Party data segment, buying strategy, exchange, and publisher selection, viewability, brand safety and fraud protection set up and measurement

Skills:

  • 4 years+ experience within an active Programmatic buying role (agency or trading desk), with a proven ability to deliver successful large-scale Programmatic Campaigns
  • Experience in running full funnel Programmatic campaigns across multiple business units and product categories
  • In-depth knowledge of the Programmatic ecosystem, including experience on min 2 established DSPs, brand safety, viewability and fraud protection partners
  • Extensive experience in audience segment creation & selection across 1st & 3rd Party data, targeting & bidding approach testing; and publisher optimisation, including white-&-blacklist creation
  • Hands-on experience in working with an Ad Server and DCO integration
  • Experience in RTB, AG/PG, as well as PMPs and Direct Deal negotiation
  • Excellent understanding of media measurement, attribution and KPIs
  • Ad Ops and Analytics experience would be a plus
  • DMP and/or CDP experience would be a plus
  • Working knowledge of Tag Management solutions would be a plus
  • Affiliate, Digital Radio, CTV/PT, VoD/BVoD & DOOH Buying experience would be a plus
  • Ability to translate business objectives & media plans into an effective Programmatic approach
  • Must thrive in a fast-changing environment and be comfortable working under pressure
  • Excellent numerical and analytical skills
  • Team Player with the ability to be autonomous in their work
  • Great communicator, both verbally and written
  • Seniority Level

    Mid-Senior level

  • Industry

    • Marketing and Advertising
    • Automotive
    • Online Media
  • Employment Type

    Contract

Job Information

Job Reference: JO-2103-198555
Salary: £250 - £300 per day
Salary per: day
Job Duration: 3 Months
Job Start Date: ASAP
Job Industries: Biddable Media & PPC Jobs
Job Locations: Greater London
Job Types: Contract

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