Senior App Marketing Manager – Berlin – Leisure – c. €60K

Biddable Media & PPC Jobs

Greater London Permanent £55000 - £70000 per annum + benefits

Senior App Marketing Manager – Berlin – €60K

The Company

My client is a leading global dating company with a presence in over 29 countries. They continue their steady growth and are now looking to strengthen the Marketing team with a Senior App Marketing Manager, based in the Berlin headquarters. Reporting directly into the Director of Programmatic Marketing, the Senior App Marketing Manager will help create a a successful and best in class App Marketing channel.

Main Job Responsibilities:

  • Build the app channel and prove its business case
  • Develop a scalable app Marketing strategy for their different apps
  • Optimize and improve existing app activities
  • Maximize retention and usage via in-app messaging and other engagement tactics
  • Act as a bridge between Product and Marketing with main focus to improve performance

Essential skills/experience:

  • Great understanding of the technical side of App Marketing
  • Great understanding of app promotion via paid and organic channels
  • Good negotiation skills
  • Passion for numbers and analytics
  • At least 3 years hands-on experience with app Marketing (dating, gaming, lifestyle expertise is a plus)
  • Experience in developing the strategy and the roadmap for the App Marketing Channel
  • You worked 2 years as a senior Manager
  • Excellent communication skills, verbal and written in English
  • Experience with advanced reporting, attribution modelling and tracking
  • Excellent knowledge of mobile app tracking and attribution systems
  • Strong knowledge of UAC, ASA and other app networks
  • Good understanding of how app tracking tools work

To apply for this role, please click the ‘Apply’ button or email

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Job Information

Job Reference: JO-1907-151159
Salary: £55000 - £70000 per annum + benefits
Salary per: annum
Job Duration:
Job Start Date: asap
Job Industries: Biddable Media & PPC Jobs
Job Locations: Greater London
Job Types: Permanent
Job Skills: app marketing, ASO, Mobile Marketing

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