Senior Manager Future Responsibilities

I am currently working with a world leading sports retail client based in Germany. This will be half remote working, half working on site at the client, for a 6 month project to support their retail partner sites.

Role Responsibilities:

* Contribute to the creation and execution of the strategy on “how to win” with our digital partners and be the expert in defining and educating the organization on our digital growth levers

* Consult in how to increase sell through of our digital partner’s websites and apps, and identify and get the support of the functions and market account teams required to identify, solve and execute the initiatives

* Use expertise in biddable media to develop scalable optimization solutions for account teams across different Paid Media tactics (Paid Search, Paid Display, Paid social, E-mail etc.)

* Consult the eCommerce teams to scale or integrate consumer experience solutions that can be offered to partner account in order to drive visibility and sell though of our brands and products

* Create, oversee and improve the processes, tools and actions that will transform how we effectively we use paid media both on the websites, apps etc. of our partners and to generate traffic to those sites

* Whilst the focus will be on the top pure players, marketplaces and omnichannel accounts, initiatives, tools and best practices will need to be scalable to the markets for usage across all accounts

* Consult the business performance analytics team to ensure that data, tracking, analysis and reporting are in place with the “winning accounts” to track performance of initiatives and pilots and champion “data driven decision making”

* Advise the relevant teams in the markets in achieving profitable market share and company goals through best practice sharing, system enhancement, tools and process harmonization/ improvement

Education & Experience
* Work experience of 5+ years
* Minimum 1-2 years in biddable media, preferably paid search
* Familiar with Google, Bing, Facebook and Amazon
* One of the following certifications: Google Search; Facebook Blueprint, Amazon Marketing
* Strong writing skills – Attention to correct mechanics and grammar are a must
* Exhibits accountability for the measurable success of programs, clients and agency capabilities
* Strong stakeholder management skills

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