Senior Performance Marketing Manager – Fashion

My client, a leading fashion brand, are on the hunt for a Senior Performance Marketing Manager who has come from a client-side background and can help scale up the performance team on a rolling 3-month contract with option to go permanent for the right candidate. If you have fashion or retail experience that’s a bonus! Ideally you can start on short-notice too. Long notice periods won’t be considered for the contract role.

Key duties of the role…

Planning and delivery of all digital paid performance media channels to deliver the traffic and footfall the business needs to deliver its sales and profit targets, to optimise all media channels to drive effective and efficient acquisition of new customers. To support within these paid channels acquisition focus for seasonal, promotional, and key category objectives re sales and market share metrics. To define the optimal paid media mix, to manage the agencies to deliver and ensure they deliver against their contractual agreements and SLA’s.

Day to day…

• Accountable for all marketing channels including Paid Search, Affiliates, Social & Paid
• Responsible for the development of the performance paid media strategy supporting business acquisition and retention strategies with clear deliverables to achieve traffic and revenue objectives that support both retail and e-commerce.
• Champion customer obsession taking an audience first approach to planning, defining strategy across channel mix and personalisation plan.
• Champion digital marketing across the business ensuring key updates, trends, new initiatives, growth opportunities and technologies are shared, and the benefit this has within the business.
• Drive sustainable incremental traffic and revenue growth through new channels, initiatives and programs.
• Collaborate with wider stakeholders – marketing operations, brand, creative, SEO, CRM, E-commerce, BI, Analytics, Digital product, buying and merchandising teams to collaborate on broader projects, build seasonal plans, set budgets, KPIs and forecasted deliverables against media spend.
• Lead the development of the detailed channel plans, annual forecasts and quarterly submissions in line with key performance metrics – traffic, sales, CoS. Responsible for digital marketing spend against performance KPIs
• Identify digital platform and tool requirements building out business cases for increased investment as and when required.
• Manage a multimillion-pound budget including the accurate planning and forecast of key KPIs such as traffic, revenue, conversion & cost.
• Manage the external agencies

If keen to apply, email CV to tbradley@welovesalt.com for more info!

This job ad was posted by Salt. To find out more about Salt’s Privacy Policy and how your application is processed, please visit our website https://welovesalt.com/privacy-policy/.