Senior PPC Executive – Retailer – W. London – c. £38K

Senior PPC Executive – High Street retailer – W. London – c. £38K

The Company

My client is a high street retailer with a strong global digital presence. They have a rich heritage in fashion and appeal to the wider market. Based in West London, they are a friendly, yet dynamic bunch.

The Role

Reporting to the Paid Media Manager, the Senior PPC Executive is responsible for assisting the Paid Media Manager with strategy development and management of Paid Search & Shopping campaigns and managing 1 Paid Media Assistant.

Main Job Responsibilities:

• Assist Paid Media Manager with strategy development and management of multi-million pound campaigns across UK and international markets
• Manage and develop Paid Media Assistant
• Build relationships with external agencies/partners to deliver high quality results
• Day to day management of Shopping Campaigns and product feeds across Google, Bing, Facebook
• Day to day management and optimisation of all paid search campaigns to agreed KPIs: ROI, CPA, traffic, sales, conversion
• Manage daily spend to ensure spend delivery against business KPIs
• Work closely with Merch and Product teams to ensure campaigns are optimised and aligned with trading and search trends
• Carry out detailed reporting and analysis to measure effectiveness of campaigns against KPIs
• Work closely with SEO and ecommerce team to drive overarching strategy + test and learn different strategies

Please ONLY apply if you possess the following:

• 3+ years PPC experience, preferably in a B2C/retail environment
• Experience with a bid management tool (DoubleClick Search preferred)
• Strong knowledge of PPC and Analytics platforms such as Google AdWords, Bing Ads, GA, Omniture
• Good knowledge of product feeds and feed maintenance
• Google AdWords certified professional
• Comfortable working with large budgets with proven track record of delivering results on budget and on time
• Experience managing at least one direct report
• Strong attention to detail, numerical and analytical skills.
• Effective communication + reporting skills
• Basic knowledge of competitor analysis tools (Hitwise, Adthena, etc.)

To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com

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