B2B Content Manager – FINTECH!

B2B Content Editor

Fintech. £45k

I am representing a RegTech business who are seeking a talented Content Manager to join their marketing team. This will be a largely autonomous role and as such, will be expected to deliver a range of content initiatives that will drive engagement with current and target clients, and ultimately push awareness of the business in the FinTech/RegTech space.

The role:

Reporting to the Marketing Director, the Content Manager will be responsible for delivering a rich content plan for the business. Specifically:

• Ownership of the content marketing strategy with a focus on developing content for existing clients, as well as attracting new customers to the product.
• Creating a range of content (interviews, case studies, email campaigns, press releases) that make the business stand out from their competitors and position them as a market leader and industry expert in their space.
• Repurpose content to suit different channels and ensure success.
• Seek opportunities for content development, internally or externally.
• Optimise content for search marketing.

You must be able to demonstrate:

• Experience writing content for a SaaS business / RegTech or B2B Fintech
• Journalistic integrity
• How to repurpose content for different channels (website, blog, white papers, email marketing, social media)
• A commercial mindset and being able to showcase the value your content brings to the business – you must be able to spot opportunities for content
• A proactive approach to content creation – you must have the confidence to reach out to external and senior level internal stakeholders to create story led content
• A flexible and adaptable approach to working, as well as a growth mindset

To apply for this role, please share your CV with Cat Symons at Salt recruitment today!

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