Community & Social Lead

Community & Social Lead Job Spec

Who are we?

We’re launching a brand aimed squarely at the modern man. Giving him all the tools he needs to be good to himself. We want to help men be happier, healthier and nail life in general. We’re empowering men everywhere, and we need to build a bustling, engaged community that loves everything that we stand for.

We’re ready to corner the market, with an unstoppable mission to make men the best they can be.

You. In a nutshell.

We’re looking for someone with a demonstrable track record of building large, vibrant communities online first hand. Ideally at a global scale and across multiple social media channels.

Either you’ve built one for a brand, promoting yourself, around a topic of interest, or all of the above.

If you’ve done this in the men’s wellness space before, then this is a plus.

What’s the role?

• Generating new ideas for social content to to engage, provoke and bring the brand message to life.
• Building our online community by running with, and building on our persona, and connecting with potential customers through Instagram and beyond.
• Comprehensively cover all aspects of our brand and messaging to ensure that our content is informative and helpful in parts, while remaining playful and provocative in others.
• Writing engaging copy, taking photos and videos or arranging shoots for use on relevant social media platforms.
• Planning social content and maintaining the content calendar, ensuring social media content is regular, relevant and engaging.
• Engaging with fans and followers to build relationships with the community and encourage engagement.
• Weekly reporting on social media engagements within the community.
• Monitoring the success of the community and of social media in terms of the overall marketing strategy.
• Finding, engaging with, and bringing on board influencers who will give our brand authority and ascendancy.
• Liaising with internal stakeholders to relay customer feedback insights gained from online conversations within the community.

What’s your ideal background?

• A demonstrable track record of building large, vibrant communities online first hand. Ideally at a global scale and across multiple social media channels.
• Either you’ve built a community for a brand, yourself, around a topic of interest, or all of the above.
• If you’ve done this in the men’s wellness space before, then this is a plus.
• The ideal community lead will be passionate and articulate with the ability to analyse and iterate our strategy.
• Must have a cutting edge interest in social media and be abreast with the fast changing nature of social media and ensuring that new opportunities for engaging with customers are realised.
• Excellent written and spoken communication skills are essential.

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