Content Shelf Manager

Digital Content Shelf Manager – Europe

40,000 – 50,000 + Bonus

North West London – Flexible working

My client is market leader in pharmaceuticals. I’m seeking an expert in E-Commerce Content. You will be leading the ongoing activation of content management including briefing content, technical implementation ways of working, and content performance & measurement.

The primary responsibility of this role is to drive Digital Shelf Excellence by developing optimal external partnerships. You must ensure these are optimised, with best-in-class content to drive product visibility on retailer websites and increase shopper conversion. To do this, you will be confident in liaising with multiple Stakeholders.

Responsibilities:

· Content optimisation and briefing asset creation in partnership with Brand Teams, Local Key Account Managers, Cluster Teams, Regional Teams and Agencies

· Content expert for the Cluster; a go-to consultant for new customer content requirements, or tools for measurement/content creation.

· Development of a capabilities/training plan to engage marketing and sales teams in the importance of e-commerce content and the retail digital shelf in the shopper journey

· Main point of contact for the content agencies

· Thought leadership and development of new processes and ways of working to optimise the speed to market for ecommerce content across base business and NPD

· Occasionally attend customer meetings and build case studies on content improvements and successes

· Measurement and reporting of Digital Shelf optimisations and progress, to track performance in partnership with ecommerce Analyst