Head of Community, UK Fashion Brand

Greater London Permanent £55000.00 - £65000.00 per annum

Head of Community, UK Fashion

London, Hybrid working


Salt have partnered with a heritage British fashion brand to find them a Head of Community who will lead all social and PR activities.

My client has gone through a transformation and is now a digital focused fashion brand. You will be their first Head of Community and tasked with driving brand presence across the UK, Europe and US. This role will see you leading both Social and PR teams ensuring that the brand is communicating effectively with their global audience.

The Role and Responsibilities:

· You will be the leader in the team and the overall community champion for the brand.

· Drive brand presence across the globe through content, VIP placements, and Influencer partnerships.

· Grow, and nurture the brands community via social and PR activities

· Work cross functionally with Marketing team to ensure brand strategies are being aligned and adhered to.

· Set KPI’s for the brand to ensure measurable success and pinpoint areas that need further attention.

· Plan and deliver the VIP, Influencer, and Talent strategies

· Work with Product and Buying teams to ensure content aligns with product and seasonal launches

· Draft press releases and collateral for media outlets

· Manage external PR Agencies

· Fully accountable for planning and delivering press days and events.

· Build out PR and Social Media team, ensuring best practices are set and adhered to.

· Oversee all content across social media platforms, and PR coverage.

· Keep on top of latest trends in the social, digital, and fashion industries to ensure the brand is at the forefront of innovation.

The Person:

· Ideally you started your career in PR and moved into Social Media, or you currently work across both departments

· Proven track record of building and nurturing a high performing team

· Proven ability to build a community and engagement across the globe

· You’ll have established contacts in the industry

· A natural communicator and storyteller with a love for all things fashion.

Apply to find out more!

Job Information

Job Reference: JO-2206-256448
Salary: £55000.00 - £65000.00 per annum
Salary per: annum
Job Duration:
Job Start Date: 26/09/2022
Job Industries: Content & Social Media Jobs
Job Locations: Greater London
Job Types: Permanent

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