Head of Marketing Communications, Influencer and Social

Head of Marketing, Influencer and Social

Retail

Reading/Dublin

Up to £110,000

Salt have partnered with a major high street retailer to source them a Head of Marketing that focuses on Social Media, Influencer and Community. My client is going through a period of transformation and therefore have a newly created role within the Marketing department. You will be taking the lead on executing the brand’s comms strategy on both a local and global scale.

The Role:

· Responsible for setting and executing the global marketing strategy both online and offline

· Lead on global social media and influencer strategy, and be tasked with growing the universal community through compelling and engaging media content

· Execute engaging media campaigns on an international level

· Work with paid social teams to drive integrated social media strategies

· Build and develop an organic social team that works seamlessly to create content and post

· Establish and grow online community

· Be seen as an authority on Social Media and the general digital media landsape

· Manage partnerships and collaborations with brands, media and people of influence

· Mentor team and set KPI’s for their professional development

The Person:

· Educated to degree level

· 10+ experience in Comms with at least 5 years in a senior position

· Solid background in fashion, beauty or FMCG

· Leadership experience a must

· Deep understanding of past and current digital and cultural trends

· Excellent communicator with ability to influence

· Crisis management experience

· Excellent communication skills with ability to present in an influential way

· Highly strategic and analytical

· Digital fluency with a keen interest in the tech landscape and innovations