Loyalty/Advocacy Marketing Specialist

Role: Loyalty / Advocacy Marketing Specialist

Location: West London

Day Rate: Up to £350 via LTD

Contract length: 3 months initial

Salt are working with one of the worlds largest and best known brands, helping to provide exceptional digital talent as they reposition their market offering.

Their ambition is to build a brand their customers love. They want to establish a meaningful connections with their customer base because they believe that happy customers will: Love them (positive NPS), Stay with them (lower churn), Buy more of their products (increase revenue) and Recommend them (new acquisitions)

Role Purpose

• Bringing together customer insight, a great commercial understanding and brilliant creative execution.
• Delivering best in class customer experience that deepens relationships with their customers and ultimately drive revenue growth, customer growth, increase NPS, and reduce churn.

Key Accountabilities

• Drive retention, advocacy, consumer satisfaction through the effective planning, development and delivery of content in online and offline channels
• Use analytics and insight to understand the customer base and the movements within the base to design outstanding and innovative customer marketing approaches
• Ensure campaigns meet regulatory requirements (approved by the appropriate stakeholders) and they are delivered on time and in a customer centric way.
• Manage marketing agencies to produce the best marketing strategy and communications possible.
• Challenge the status quo and bring new and innovative ways to reach their customers and make them feel loved
• Champion their customers and their needs to deliver or exceed business objectives

Essential Knowledge, Experience and Skills

• Proven experience in planning and delivering successful cross channel retention campaigns
• Demonstrable knowledge and experience of planning and delivering content strategy to achieve high engagement and great user experience
• Have a high level of analytical capability, using data and research to understand customers and categories.
• Excellent written and verbal communication skills
• Excellent attention to detail
• Strong commercial understanding

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