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Marketing Manager – Berkshire – £40-50K
My client has been established for well over a decade and are recognised as a leader in global technology consultancies who focus on working with an array of enterprise clients, helping solve the business challenges with innovative IT solutions.
They are now seeking a results driven marketing manager who relishes at executing demand generation campaign tactics . You’ll not only report into the VP of Marketing but work very closely with the sales team helping organise a lead generation strategy, but contribute to creating a robust pipeline of MQLs.
§ Refine a targeted list of accounts to work on across sectors, including various private sector verticals and public sector
§ Making an targeted approach and working closely with the sales team, we expect you to fully research each prospect company, to ensure we create value proposition that are unique and appropriate for each individual in each company
§ Working with our product and sales team, plan a full communication strategy to deliver each unique message
§ You will be responsible to collating all information regarding the prospects from various sources, ensuring they are kept up to date and relevant
§ Supported by our Content Manager, Designer and Digital Manager, you will be responsible for rolling out each campaign, tracking and optimising all channels
§ You will track the leads funnel on Sales Force to ensure they are progressing and fully supported at each stage of consideration
§ Work closely with industry organisations to create close partnerships
§ Create and maintain customer profiles across each sector
§ Create corporate hospitality events for Sales team to attend
§ Working with VP Marketing, you will help build out the content calendar to support your local campaigns.
The ideal candidate must have:
§ 5-8+ years of relevant B2B tech industry marketing experience – ideal backgrounds to include technology, consultancy – with a strong Enterprise focus
§ Strong attention to detail and project management skills
§ A working knowledge of Salesforce
§ Self-starter, who can drive and execute projects, focus on delivery, collaborate with others, solve problems creatively and demonstrate ownership and responsibility
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