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Cryptocurrency and bitcoin is something I’m hearing more and more about. Is this something that you’re interested in? Do you have a passion for up-and-coming technology in this space, if so please read on!
I’m recruiting for a fast growing global business. I’m looking for a highly experienced Performance Copywriter with extensive experience in Finance or Personal Banking. You will be reporting the Editor in Chief working alongside brand, designers and education. The aim is to simplify the crypto market to target people who might be new to this technology. This is a greenfield role for someone to come in and be extremely creative and strategic. If you have a background working in new and emerging technologies with Finance then let’s have chat.
The key areas of responsibility will be the creation of performance marketing (also known as “social media/acquisition / direct response / digital / growth marketing”) once solid foundations are established in that business critical area, your scope will grow to include a very wide range of marketing and communication materials that are primarily distributed digitally, but that also include Out of Home, print, radio & brand activation work, with TV in some markets.
The ideal candidate will have:
· 8+ years digital / integrated copywriting experience, including experience working in-house for a digital-first or digitally integrated business (e.g. app or eCommerce)
· A strong personal & professional interest in technology products, financial inclusion and/or personal finance
· Autonomy and excellent organisation and project management skills
· Proven success in copywriting to drive action among audiences.
· The ability to write in the brand tone of voice
· Personal qualities – ambitious, positive outlook, high energy, great team worker. A self-starter with the capacity to work under pressure and to strict deadlines.
· Creative / Excellent Communicator / Relationship Builder / Goal-orientated / Pro-active / Team player