Senior Content Manager

B2B Senior Content Manager – Fully Remote

Paying up to 85,000 (depending on experience)

I’m working with a B2B SaaS business within logistics and supply chain to find their first content expert. You’ll be working on several different leading solutions and working closely with the other members of the marketing team, as well as many of our 800 team members.

The marketing team has a plethora of content ideas but they need a specialist to make the business solutions come alive. I’m looking for someone who can drive engagement, leads, and revenue for the business

This person must be able to demonstrate some clear experience working in B2B SaaS/tech experience and also at least 5 years of experience in such a role.

Responsibilities:

· Produce content to drive engagement and SQLs for sales

· To write content, if you like writing this job is for you

· Provide a wide range of formats including: emails, newsletters, social, website, eBooks, posts and articles, interviews, brochures, case studies

· Interact regularly with steam members/customers – inside and outside our group companies

· Develop a calendar/content plan of various different content categories (articles, blogs, social, promoted social, infographics, video) in order to ensure a regular flow of content output

· Come up with creative and compelling content ideas and topics – both yourself and in brainstorms with others

· Working creatively with our experienced graphic designer in producing the actual output

· Develop, measure and regularly track content KPIs which show the effectiveness of content against the objectives set, and against the content strategy

Skills required

• Minimum of 5 years’ experience as content creator and writer in B2B
• 5 years in SaaS/tech
• 100% accuracy of written output
• Experience of working with internal and external senior stakeholders to drive content
• Super organised and ability to spin lots of plates
• Ability to understand in detail all our products, their benefits, and customer personas – effectively to become a product expert