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Senior Digital Content Manager

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Greater London Permanent £55000.00 - £65000.00 per annum

Senior Content Strategy Manager
£55-60K, London

A well-known FMCG business are seeking a Senior Content Strategy Manager to play a key role in the development of one of their brands. This brand is a global digital platform born from a successful blog a few years back and it now serves as an online hub of cleaning tips, home care products, trends and information for an international audience.

This role is a brand-new position in the team and will work closely with the Digital Director to plan a robust content marketing strategy that will double website traffic, improve Content production and publishing globally and ultimate drive sales growth of home care product lines.

The Role:

This role will be responsible for:

  • Defining a clear, data driven and consistent content strategy for the brand that will drive website traffic, encourage customer engagement onsite and deliver growth in home care product sales on an international level.

  • Define global brand guidelines and tone of voice for the platform.

  • Optimise content for digital performance channels (SEO/PPC/Paid Social)

  • Building relationships and influencing senior stakeholders and global colleagues on the value of content, improving publishing process and its importance in enhancing natural search.

The Candidate:

I would be interested in speaking with candidates who demonstrate:

  • Experience planning and delivering a global content strategy that has delivered a substantial increase in website traffic.

  • Experience working in an online editorial/publishing environment with an excellent grasp of process, meeting publishing deadlines and ensuring content meets global/local best practice guidelines.

  • Exceptional stakeholder management skills.

  • A talent for numbers – this role is data driven and will need someone who can understand data and draw insight.

To find out more about this exciting role, please share your CV with Cat Symons at Salt recruitment today!

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Job Reference: JO-1901-144669

Salary: £55000.00 - £65000.00 per annum

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