Senior Marketing Manager (Demand Generation) – SaaS

Senior Marketing Manager (Demand Generation) – SaaS

London (minimum 2 days a week in the office)

£75,000 – £85,000k + Bonus

The company

My client is a global tech company; with a number of SaaS propositions for enterprise, including IoT as their key offering. Whilst they are mid-sized as a business, they sure are making waves… (and tipped to be a $1b business in the next couple of years)!

Want to be part of the adventure?

The role

This role has an emphasis on demand generation, design, developing, and executing marketing campaigns. Increase brand engagement with the target audience and building new connections.

You must ensure the end-to-end marketing efforts for IoT connectivity (B2B solutions).

• Define key segments targeting strong buyers – with a campaign approach
• Create and manage campaigns – creating brand engagement and leads for sales
• Define all elements of marketing focusing on content and inbound marketing – search and social, web conversion, media partnership, email, virtual/physical events, and webinars.
• Leading marketing campaigns across the EMEA region. Along with working with marketing colleagues in America and the APAC region – performing the same tasks
• Own the delivery of campaigns through our marketing technology stack working with colleagues in Online, Automation, and Design (built around Marketo, Salesforce)
• Own and develop the sales tool kit – working closing with the product and sales team
• Assess and optimize campaigns for ROI.

The ideal candidate:

· 5+ years of B2B SaaS marketing experience with Demand Generation experience and experience delivering integrated multi-channel marketing campaigns.

· Results-driven with a proven track record of impacting sales pipeline by delivering MQL through inbound, outbound, and nurture efforts.

· Extensive knowledge of B2B paid and organic marketing channels; LinkedIn/Social, Search/SEO, and web buyer journey optimization.

· Strong collaborator and team player, with the ability to manage/influence virtual teams to get things done.

· Experience working in the Technology sector, ideally in a scale-up or fast-paced business environment.