Social Media and Marketing Lead

Overview of role

I’m really excited to be working with a new client in the Luxury fashion sector. This popular, well-known brand is seeking a motivated and brilliant brand communications lead to run the global social and PR strategy.

This is a fantastic new opportunity to get stuck into and I’m looking for a talented Social Media individual who can manage a team and lead on improving and bringing to life the social channels of this organisation.

You will be responsible for maximizing reach and engagement across social media channels, as well as leading social activation of influencers and ambassadors. You will also oversee the strategy for developing brand engagement via media, to drive engagement, conversion, and positive customer behaviour.

Key responsibilities

• Own the social media strategy in alignment with the global strategy
• Drive this strategy through all touchpoints of the business, ensuring best-in-class social media activation is always at the forefront
• Analyse social media performance and translate data into actionable insights that increase performance
• Use third-party analytics tools to further enrich our social media offering
• Develop best practices based on insight – share these throughout the department
• Hold key relationships with social media platform partners
• Work with in-house teams and agencies to bring your ideas to life
• Lead the social media, PR and Marketing team, with three direct reports
• Develop strategies and exceptional PR & Influencer plans that can be executed globally, with local nuances
• Deliver plans for securing and utilising celebrity and digital influencers

Your areas of knowledge and expertise:

• 8+years’ experience as well as leading a social media team, ideally within the retail industry
• Experience managing a network of global social media channels, ensuring that the right content sits on the right platform
• Proven ability to build and engage online communities with an eye for consistent long-term growth
• Knowledge of content marketing and social media tools
• Strong written communication and accuracy with a keen editorial sense
• Excellent leadership and team management skills
• Proactive, collaborative, hands-on project management

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