Social Media Manager

My client, a YouTube channel and content brand for runners, is looking for an experienced Social Media Community Manager to join our growing team who will manage content output alongside interaction with the community across all our social media channels.

They are very much a start-up, and the working environment is exciting and fast-paced, which means that you need to be flexible – in terms of day-to-day tasks, hours worked, and a job description that evolves as they do. If you would like to be part of a fun, vibrant and passionate team – and most importantly to contribute directly to the direction of the company, content and brand as we grow, then this is the right place for you.

The role will entail:

• Planning content (copy, imagery, videos, memes, tagging) based around an overall editorial calendar.
• All content across Facebook, Twitter, Instagram and Strava. Writing and scheduling email newsletters.
• Contributing to editorial calendar, planning content around key themes and working with team to identify key moments and topics.
• Coordinating with external agencies for digital & performance marketing to align campaigns with editorial planning. Working closely with these agencies to provide the required content and adapting our strategy based on their feedback.
• Creating YouTube thumbnails. Writing YouTube titles and descriptions. Optimising for search including tagging.
• Scheduling all content using a scheduling tool (they use eClincher).
• Posting reactive, topical content as required.
• Replying to comments across all channels.
• Growing channel audiences via engagement and targeted following.
• Actively seeking out community content creators, with a view to using their content or collaborating on content.
• Capturing content (video and photography) at training sessions, events or races.
• Editing video content for specific platforms (duration, aspect ratio, captioning).
• Creating graphics, edited photography and memes.
• Monitoring and reporting on key metrics and using these to inform future strategy.
• Contributing to scriptwriting and ideation.
• Work outside normal working hours (eg evenings and weekends).

The role is ideally suited to a passionate runner, who understands the channel’s tone of voice, and who really “gets” running – being able to speak to runners of all abilities in an authentic way. There is absolutely no requirement for a certain ability of runner – we are looking for someone who is an active runner, and who would be comfortable creating social content at training sessions, events and races that they attend. This would also provide potential opportunities for your content to appear in YouTube videos as well as on our social channels.

Objectives:

• Create high quality, engaging social content.
• Grow all channel followings.
• Grow YouTube channel audience (overall company objective).

Structure

The Social Media Manager will have autonomy to plan and publish content across Facebook, Twitter, Instagram and Strava and will work with the wider team for YouTube output. They will report to the CEO for sign off of wider strategy or new concepts and ideas.

Keen to find out more? email egardiner@welovesalt.com !

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