B2B CRM Lead – £75,000 – Remote

B2B CRM Lead – Online Marketplace – £75,000

A global Online Marketplace are looking for a Senior CRM Manager to join their newly created Digital function to build out their CRM capabilities in Europe! This is a hugely exciting role, joining a business at an impressive stage of growth.

Reporting into the CMO you will have ownership of the CRM strategy and execution moving forward. The business operates in 10 countries and have over 4,000 staff – however have launched a new marketplace which is more B2B focused.

Responsibilities

· Implement and maintain the Marketplace CRM (including operational and tech processes) that will be used across the business to manage merchant acquisition

· Maintain the CRM database so it’s consistent and usable across Group

· Work closely with the Data Strategy/ Planning team to incorporate personalisation into lifecycle campaigns

· Set up a CRM strategy for Europe

· Be the Salesforce champion for the business

· Work closely with merchants and drive B2B communication strategy

· Produce clear plans for each quarter to deliver new focussed objectives

· Communicate with internal stakeholders as the business moves through the delivery of the new CRM programme

Requirements

· Ideally educated to degree level in relevant subject

· Expert knowledge in CRM, Data Strategy, Campaign Management, Direct Marketing

· Experience of developing and executing B2B CRM strategies

· B2B CRM experience in a fast paced environment

· Analytically minded

If you are keen on finding out more on this opportunity – then please send your CV to mchristie@welovesalt.com