CRM Campaign Manager – Leading Retail Business

CRM Campaign Manager – Omni-channel

£45,000 – £55,000

A leading, global retail brand, are looking for an experienced CRM Campaign Manager to join their Digital function in Berkshire.

This is a brand new role in the company that help design, develop and deliver new end-to-end digital customer journeys across multiple channels.

The company is going through a transformational stage and currently investing in their CRM and so this role will play a huge part in this growth.

Responsibilities

· Plan, develop and execute world-class customer communications across email, sms & push notifications that will enhance customer journey experience

· Continuously map out the customer journey routes, identify gaps and make improvements

· Optimise omni-channel engagement decisions & personalisation

· Execute omni-channel communications that will meet commercial objectives of the business

· Ensure that the campaigns delivered are compliant and QA is at the highest level

· Implement test & learn strategy and use data-driven approach to omni-channel CRM

· Work cross-functionally, engage and influence change

Experience

· 4+ years’ experience in CRM Marketing

· Strong experience in delivering omni-channel campaigns

· Have used multiple CRM/ESP tools (Salesforce is a bonus)

· Strong AB testing approach knowledge and data insights reporting

· Commercially driven

· Ability to work cross-functionally