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CRM Executive
£35,000 – £40,000
London/Hybrid Working
A global award-winning luxury travel operator are seeking a highly motivated CRM Executive to join their passionate Marketing team in London’s office.
Working closely with the Senior CRM Executive you would be responsible for planning, execution and reporting on email campaigns and marketing automations, taking the guest retention strategy to the next level.
This opportunity would ideally suit someone who has a demonstrable experience in delivering successful email marketing campaigns that can work individually and as part of the team.
Responsibilities
· Planning, execution and optimisation of Email & CRM campaigns
· Adapt a test & learn approach on email delivery
· Monitoring customer database, ensuring it’s segmented for targeted marketing activities
· Bringing in creative ideas and preparing briefs for internal and external bodies
· Developing and implementing efficient testing strategies
· Monitoring and reporting on campaign performance for improvement
Skills/Qualifications
· 1-2 years’ experience in email marketing role using ESP
· Knowledge of customer segmentation and targeting
· Awareness of CRM metrics and analytics
· Experience with automated email campaigns; customer journeys
· Strong reporting skills
· Working in a travel industry is a bonus
Upload your CV to our database.
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