CRM & Loyalty Manager

Salt’s client, a Luxury Menswear Brand is on the hunt for a CRM and Loyalty Manager to play a key role in delivering their consumer strategy and our targeted Campaigns. Reporting directly to the Group Marketing CMO, the ideal candidate will have a solid background in Loyalty, CRM and Marketing Strategy and will be the overall owner of Customer Marketing Campaigns and Loyalty.

This is a 3 month contract role with great opportunity to roll. There is also potential for this to progress into a permanent position as there is huge room for growth in this role, and would also be an ideal opportunity for someone eager to grow within the brand.

This role requires a high level of synchronisation within the broader marketing team and communication channels.You will operate as a key point of the company, responsible for managing and developing key consumer relationships. The existing consumer strategy is carefully planned, targeted and executed in an engaging manner within the highest quality standards and fit to the brand. The ideal candidate must be data driven, competent with pulling and presenting regular reports, comfortable engaging with different levels of stakeholders and bring a hands on approach to the role.

Responsibilities

* Manage the design and execution of the existing loyalty programme whilst looking for opportunities to strategically develop and grow.
* Deep dive into the customer database to glean insights that can be applied to drive the business. Develop customer strategies in order to improve customer data capture and optimise RFM, ATV and Customer Lifetime Value.
* Uphold data governance standards and ensure data is captured consistently and appropriately across different touch points and channels and in compliance with the GDPR regulations.
* Extract, analyse and interpret data from different sources to enable data visualisation and translate findings into simple actionable insights.
* Implementation and delivery of loyalty program and other customer-related technology in-store, working closely with area managers and store managers in order to meet the required KPI’s. and be the main point of contact for stores in regards to their daily tasks and reporting their KPI’s against the brand strategy.
* Manage strategic customer projects in order to deliver them on time and within budget.
* Lead the design, execution and delivery of different disciplined testing approaches and strict campaign measurement methodology, including design and management of control groups.
* Plan and execute different customer journeys in regards to the strategic target for each of the segments defined.
* Support the Digital Marketing & CRM Coordinator with the email calendar management and execution of targeted campaigns on the ESP platform.
* Continually nurture relationships with external agencies and suppliers.
* Support marketing objectives to create a consistent brand experience across all channels.
* Stay updated on CRM and customer loyalty best practices.
* Manage the allocated budget.

Requirements Key Skills/Experience

* Minimum of three years’ experience in a successful CRM function.
* A data driven professional who is also commercially minded, with strong analytical skills. Experience creating dashboards for metrics reporting.
* Strong experience of planning, executing and delivering Marketing Campaigns.
* Experience in Digital Marketing & CRM strategy.
* Project Management skills.
* Experience with creating presentations to articulate strategy and performance
* Expert user of MS Office: Excel, Word, PowerPoint.
* Some Tableau knowledge preferable.
* HTML/CSS skills preferable.
* Hands-on experience using our technology for campaign execution and reporting (ESP).
* Good copywriting, proofreading skills and excellent attention to details.
* Strong communications skills, working closely with stores and area managers.
* Hands-on experience managing an initiative from start to finish.
* Eager to learn and experiment and not afraid to fail.
* Able to self-analyse failures and put required solutions in place in order to improve
* Proactive, self-managing with organisational skills.
* Time and task management and prioritisation skills
* Spanish/French/German language skills would be a bonus but not required

If you think you would be a great fit for this role, please send a copy of your CV to – cfanning@welovesalt.com

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