CRM Manager – EdTech

Senior CRM Manager

£50,000 – £55,000

A global Ed-Tech that are on a mission to support millions of children across the world with their education are looking for a Senior CRM Manager to join the business at an impressive stage of growth.

You will report into the VP Marketing and will lead the CRM strategy across the UK & Nordics.

Responsibilities

• Working closely with VP Marketing, you will implement engaging, creative and customer centric strategies
• Own the CRM roadmap for all territories – new customer acquisition, customer loyalty and retention
• Own the technical execution of CRM platform
• Implement a continuous test and learn approach for the CRM strategy to optimise the performance of campaigns and gain invaluable insights
• Work with the Head of Data to ensure the latest segmentation, models and classifications are used the business
• Drive customer journeys across the broad media estate (App, Digital, email, SMS)

Requirements

• Ideally educated to degree level in relevant subject
• Expert knowledge in CRM, Campaign Management, Direct Marketing
• Experience of developing and executing CRM strategies
• Team management experience
• Analytically minded

If you are keen on finding out more on this opportunity – then please send your CV to gmirauskaite@welovesalt.com