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CRM Manager – Global Entertainment – £50,000
A global entertainment business are looking for a CRM Manager to join their growing Digital function. They offer an entertainment subscription service across 15 countries across the world, and are looking for a talented CRM Manager to deliver a multi-channel CRM strategy.
· Execute CRM marketing campaigns across multiple channels (Email, SMS and Push Notifications)
· Work with internal creative teams to scope, plan and manage the execution and creative design of campaigns
· Develop and implement robust test and learn approaches to inform the development of the long-term CRM strategy
· Using consumer data to personalise communications and drive change
· Translate the new customer plans into execution schedules by collaborating with Marketing, Data, Brand and Ops teams
· Communicate with internal stakeholders as the business moves through the delivery of the new CRM programme
· Ideally educated to degree level in relevant subject
· Expert knowledge in CRM, Data Strategy, Campaign Management, Direct Marketing
· Experience of developing and executing CRM strategies
· Experience in Adobe Campaign or other campaign management tool
· Passion for Marketing and CRM