CRM Manager – Entertainment – £50,000

CRM Manager – Global Entertainment – £50,000

A global entertainment business are looking for a CRM Manager to join their growing Digital function. They offer an entertainment subscription service across 15 countries across the world, and are looking for a talented CRM Manager to deliver a multi-channel CRM strategy.

Responsibilities

· Execute CRM marketing campaigns across multiple channels (Email, SMS and Push Notifications)

· Work with internal creative teams to scope, plan and manage the execution and creative design of campaigns

· Develop and implement robust test and learn approaches to inform the development of the long-term CRM strategy

· Using consumer data to personalise communications and drive change

· Translate the new customer plans into execution schedules by collaborating with Marketing, Data, Brand and Ops teams

· Communicate with internal stakeholders as the business moves through the delivery of the new CRM programme

Experience

· Ideally educated to degree level in relevant subject

· Expert knowledge in CRM, Data Strategy, Campaign Management, Direct Marketing

· Experience of developing and executing CRM strategies

· Experience in Adobe Campaign or other campaign management tool

· Passion for Marketing and CRM

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