CRM Manager – FMCG – £55k

CRM Manager – FMCG

£45,000 – £55,000

A leading, global FMCG brand are looking for an experienced CRM Manager to join their Digital function in West London. You will be joining the business at a fantastic stage of growth where you will be responsible for the CRM strategy across multiple brands and markets.

The company are embarking on their digital transformation and CRM will play a key role in this growth. You will have the chance to build and develop a talented team.

Although a background in operational CRM and Email Marketing is required, this role is more strategic and there will be people in local markets who will execute campaigns.

Responsibilities

• Plan and manage customer acquisition and retention initiatives in line with business objectives
• Manage and own CRM agency relationship, working with both regional and local teams to own CRM roadmap, driving best-in-class customer engagement and loyalty across key touchpoints
• Drive omni-channel CRM excellence by ensuring continuity in consumer experience across multiple channels (DTC, brand.com and e-retail channels)
• As marketing automation lead, build and execute highly personalised cross-channel communications, campaigns and nurture programs
• Lead CRM strategy for global CRM Markets
• Create and implement test and learn strategies, including A/B multi-variant testing that maximise conversions, manage set-up and configuration of data-driven campaigns ensuring deliverability and performance optimisation

Experience

• 4+ years CRM/ Email Marketing experience in a fast-paced environment
• Ideally educated to degree level
• Have used multiple ESP/ CRM systems
• Ideally educated to degree level
• Hands on experience of email marketing best practice
• Have excellent communication and interpersonal skills with the ability to communicate effectively at all levels