CRM Manager – Leading Charity

CRM Manager – Charity

£44,450

London, Hybrid working

I am working with a leading animal charity in the UK who are looking for a CRM Manager to join their talented marketing team in London.

Whilst the charity is going through an exciting digital transformation, the CRM Manager will play a key role in supporting and coordinating the planning and delivery of digital communications strategy across multiple channels. The role will also be part of the crucial development of the organisation-wide data strategy!

This role requires previous experience in line management, CRM strategy & campaign management.

Responsibilities

* Support and coordinate a team of two, including leadership and line management

* Implement and oversee the use of marketing automation programmes

* Support the Digital Engagement Lead on a multi-channel strategy planning and implementation

* Recommend, deliver and implement key updates and improvements to campaign management tools (DotDigital)

* Lead on the development and ongoing optimisation of advanced reporting dashboards

* Work closely with digital team and support with campaign execution when needed

* Oversee testing strategies and the ongoing management of campaign testing matrix

Skills / Experience

* Significant experience of delivering email and/or CRM marketing strategy within B2C environment

* Experience of implementing and managing highly effective email and SMS campaigns

* Understanding of customer journeys and retention, acquisition and engagement

* Previous experience in line management

* Ideally educated to a degree level

* Interest in working for a non-for-profit sector