CRM Manager – Online Marketplace

CRM Manager

£40,000 – £50,000

An online marketplace who specialise in luxury gifts and cards are looking for a CRM Manager to join their growing digital team.

Founded just over 6 years ago the company has gone from strength to strength and has doubled their headcount in the last 12 months. The next part of their journey is around CRM and Customer Engagement – so we are partnering with them to build a new team!

The CRM Manager will be responsible for hiring 1-2 CRM executives shortly after joining.

Responsibilities

· Working closely with the Head of CRM, you will implement engaging, creative and customer centric strategies

• Develop the segmentation strategy to deliver more targeted and personalised email & digital marketing communications

· Work closely with the Digital and Creative team to incorporate personalisation into lifecycle campaigns

· Drive other channels across the CRM journey (SMS, APP)

· Ensure that all campaigns are fit for purpose and tested before execution

· Produce clear plans for each quarter to deliver new customer focussed objectives

· Communicate with internal stakeholders as the business moves through the delivery of the new CRM programme

· Use consumer insights to provide the right offers at the right times, and offer the right content to the right people to drive increased lifetime value.

Requirements

· Ideally 3-6 years relevant CRM experience in a retail/ecommerce and data-driven B2C environment

· Experience of building and delivering successful digital & CRM marketing plans

· Working practical knowledge of ESP/ CRM system

· Ideally educated to degree level in relevant subject

· Expert knowledge in CRM & Email Marketing

· Experience of developing and executing CRM and email strategies