CRM Manager – Retail – £42,000

CRM Manager – Online Retailer – £40,000

Newcastle based

A leading online retailer are looking for a CRM Manager to join the team at an impressive stage of growth. You will be responsible for the delivery of multi-channel campaigns. You will have a fantastic opportunity to grow, develop and implement amazing strategies across their growing customer base.

The overall CRM objective is to be responsible for designing, producing and delivering a range of timely campaigns to increase customer loyalty, retention and acquisition. You will use data to evaluate programme effectiveness, guide decision making and implement robust testing strategies.

Job Responsibilities

· You will own the relationship with the ESP and SMS solution

· Work with wider digital team to develop and optimise on-site channels

· Conduct A/B testing to develop email design, copy and schedule

· Identify customer journey requirements and trigger points for automated communications

· Manage the scheduling, testing, tracking and broadcast off all CRM channels using the relevant software

Experience Required

· Educated to degree level – marketing qualification would be preferable

· Solid CRM and Email marketing background

· Data focused CRM professional

· Proven experience in CRM campaigns that deliver results and can identify insights