CRM Manager – Travel

CRM Manager – Travel

£40,000 – £45,000

SW London, Hybrid Working

One of the UK’s leading Travel brand are growing their digital function and are looking for a CRM Manager to support their friendly and collaborative CRM team based in South West London.

The role is brand new, and you will be joining a team of 3 and will be responsible for managing and executing automation/trigger campaigns and providing insight and analysis from all CRM activity to improve channel performance.

This is a perfect opportunity for a Senior CRM Executive looking to take a step up and grow within a successful travel business!

Responsibilities

• Creating, optimising and executing email campaigns, and supporting CRM Executive
• Creating and deploying effective, automated life-cycle campaigns across the business
• Supporting with optimisation and reporting of all automated and trigger campaigns
• Building out targeted, automated journeys and applying test & learn approach
• Driving innovative ideas and solutions in response to business and customer needs
• Proofing emails, ensuring campaigns are technically correct
• Working to resolve any issues and problems relating to the broadcast and scheduling of emails
• Working with multiple stakeholders to ensure automated campaigns achieve business goals
• Run weekly/monthly reports to report on campaign activity and suggesting ideas/improvements
• Analysing campaign outcomes in detail, drawing insights and presenting results

Skills / Experience

• 3-4 years’ experience in CRM marketing
• Understanding of best email marketing practices
• Working experience with multiple CRM tools (Salesforce is a bonus)
• Good technical understanding and experience using HTML
• Experience of campaign reporting and analysis
• Passionate, driven, innovative personality