CRM Marketing Manager

Greater London Contract / 2-3 Months £300 - £350.00 per day

Salt’s client, a fast-growing, vibrant EdTech company looking for a CRM Marketing Manager to
support their team on an immediate starting, 2-3 month contract role. This position will oversee the implemention and maintenance of their CRM as they transition from Hubspot to Salesforce.

You will be providing high-quality content for the existing communicational channels such as emails, SMS and in-app. You’ll also effectively manage site data and metrics to continuously improve your content and the product will be main driver for quality communication.

Key Responsibilities:

  • Develop the CRM strategy across all channels, acting as the CRM champion for the business
  • Oversee ownership for the CRM roadmap for all territories – new customer acquisition, customer loyalty and retention
  • Owning the technical execution of the CRM platform, including the procurement of new products and migration from Hubspot to Salesforce
  • Implement a continuous test and learn approach to the CRM strategy to optimise the performance of campaigns and gain invaluable insights
  • Work effectively with the Head of Data to ensure the latest segmentation, models and classifications are used in CRM marketing and operational activity
  • Provide regular and insightful updates to key stakeholders around the business of successes, learnings and opportunities

Key Requirements:

  • 5+ years of CRM / customer lifecycle marketing experience
  • Proven track record of delivering successful large-scale, CRM programmes
  • Experience using an ESP or Marketing Automation Platform e.g. Responsys, Emarsys etc.
  • Previous exposure to CRM beyond email eg. SMS and App / Push messaging
  • Knowledge of customer lifecycle / CRM platforms eg. Segment,
  • Prior experience working with cross-functional, remote or international teams in a startup/scale-up or high-growth, subscription business exposure would be advantageous

Job Information

Job Reference: JO-2204-254393
Salary: £300 - £350.00 per day
Salary per: day
Job Duration: 2-3 Months
Job Start Date: ASAP
Job Industries: CRM & Email
Job Locations: Greater London
Job Types: Contract

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