CRM Marketing Manager

Greater London Contract / 2-3 Months £300 - £350.00 per day

Salt’s client, a fast-growing, vibrant EdTech company looking for a CRM Marketing Manager to
support their team on an immediate starting, 2-3 month contract role. This position will oversee the implemention and maintenance of their CRM as they transition from Hubspot to Salesforce.

You will be providing high-quality content for the existing communicational channels such as emails, SMS and in-app. You’ll also effectively manage site data and metrics to continuously improve your content and the product will be main driver for quality communication.

Key Responsibilities:

  • Develop the CRM strategy across all channels, acting as the CRM champion for the business
  • Oversee ownership for the CRM roadmap for all territories – new customer acquisition, customer loyalty and retention
  • Owning the technical execution of the CRM platform, including the procurement of new products and migration from Hubspot to Salesforce
  • Implement a continuous test and learn approach to the CRM strategy to optimise the performance of campaigns and gain invaluable insights
  • Work effectively with the Head of Data to ensure the latest segmentation, models and classifications are used in CRM marketing and operational activity
  • Provide regular and insightful updates to key stakeholders around the business of successes, learnings and opportunities

Key Requirements:

  • 5+ years of CRM / customer lifecycle marketing experience
  • Proven track record of delivering successful large-scale, CRM programmes
  • Experience using an ESP or Marketing Automation Platform e.g. Responsys, Emarsys etc.
  • Previous exposure to CRM beyond email eg. SMS and App / Push messaging
  • Knowledge of customer lifecycle / CRM platforms eg. Segment, Customer.io
  • Prior experience working with cross-functional, remote or international teams in a startup/scale-up or high-growth, subscription business exposure would be advantageous

Job Information

Job Reference: JO-2204-254393
Salary: £300 - £350.00 per day
Salary per: day
Job Duration: 2-3 Months
Job Start Date: ASAP
Job Industries: CRM & Email
Job Locations: Greater London
Job Types: Contract

Here are some related jobs

×
UK

Upload your CV

Upload your CV to our database.

  • Max. file size: 5 MB.
  • Hidden
  • This field is for validation purposes and should be left unchanged.

Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.

Cookie Consent×

Salt uses cookies to improve the user experience of our site. Cookies allow you to have a more enhanced journey through the site when searching for a specific job or location. Cookies are also used to help us understand how our site is being used. You can find out more about how Salt uses cookies here. By continuing to use the Salt site you are consenting to use our cookies.

OK