CRM Marketing Manager – Fashion Retail – £60,000

CRM Marketing Manager

£50,000 – £60,000

A leading retailer are looking for a Marketing Automation Manager to join their growing CRM team in West London.

The company have been performing incredibly well over the last 2 years and are now looking to enhance their CRM capabilities. You will be responsible for planning, building and executing automated cross channel communications.

The business are going through a Digital Transformation and you will join at an impressive stage of growth – I am sure you would have been a customer of theirs in the past Plan,

Responsibilities

· Own transactional communication across the email, SMS and other CRM channels

· Automating renewal, onboarding and customer service journeys

· Work on the Salesforce platform to ensure data is clean and accessible for the business

· Monitor and report on the quality of automated customer communication, identifying and actioning opportunities for improvements

· Conduct post campaign reporting, pulling out the most interesting insights and using these to guide future ideas

· Work closely with the Salesforce Product Manager to prioritise customer communication work within the broader business context

· Work closely with the broader Marketing, Digital and Tech team

· Conduct post campaign reporting, pulling out the most interesting lessons and using these to guide your future ideas

Experience

· Experience in a Marketing Automation position

· Ideally an understanding of Salesforce – other tools considered

· Strong Email Marketing background – ideally with HTML experience

· Data driven and analytical approach to Marketing

· Passion for Marketing