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Customer Data Platform Manager – £60,000

Greater London Permanent £50000 - £60000 per annum

Customer Data Manager / Data Platform Manager

£50,000 – £60,000

A global retailer who are embarking on an exciting transformation across Digital & CRM are looking to hire a Customer Data Manager to join their growing team.

You will have responsibility for the overall operational management and maintenance of their new CDP tool, and will work closely with Customer Insights Manager and CRM Manager to define the personas and audiences.

Responsibilities

  • You will be responsible for the creation, maintenance, and management for all the segments in the CDP
  • Collaborate with cross functional teams to drive projects forward
  • Work to design and execute testing and support wider business within the CDP
  • Make recommendations on customer segments to target
  • You will support the wider marketing team on end-to-end campaign management; including multi-channel planning, execution, reporting and providing recommendations
  • Make recommendations on customer segments to target
  • Ensure that all communication strategies are tested and optimised

Experience

  • Ideally 3+ years’ experience across a DMP/CDP management platform
  • Ability to work with cross-functional teams and across multiple stakeholders
  • Deep understanding of audience use cases for CRM, with a proven track record in how to measure success
  • Ideally educated to degree level
  • Experience in creating bespoke audience reports
  • Experience in creating and maintaining platform governance

Job Information

Job Reference: JO-2112-249836
Salary: £50000 - £60000 per annum
Salary per: annum
Job Duration:
Job Start Date:
Job Location:
Job Industry:
Job Industries: CRM & Email
Job Locations: Greater London
Job Types: Permanent
Job Skills: Analytics, CDP, CRM, DMP, segmentation

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Customer Data Platform Manager - £60,000

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