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Direct Marketing Campaign Manager
£40,000 – £45,000
Remote/ Bristol – 2 days per month
A leading retailer are looking for a Direct Marketing Campaign Manager to join their growing digital transformation team. This role can be remote, with ideally 2 days per month in their office near Bristol!
You will specialise in data driven campaigns, across multiple channels, you will understand their fast growing active customer base – and be responsible for the execution of campaigns.
· Work very closely with the Customer Insight Manager to develop new multi-channel customer journeys to achieve incremental change
· Plan and deliver the Direct Marketing strategy
· Execute campaigns across multiple channels
· Plan and measure the engagement of customers using segmentation and targeting principles
· Own the existing Direct Marketing campaign programme and drive for improvement
· Report and analyse campaign outcomes and results, present findings to senior stakeholders
· Work closely with the CRM Manager to ensure the campaigns are fit for purpose
· Work closely with marketing agencies to ensure delivery is on time
· Experience managing and executing consumer marketing campaigns ideally within a retail space
· Multichannel campaign experience with strong focus across marketing areas
· Data driven and analytical approach to marketing campaigns
· Ideally educated to degree level in relevant subject
· Experience running marketing campaigns across multiple channels
· Work closely with senior stakeholders