Email Marketing Manager – £45,000

CRM/ Email Marketing Manager

£40,000 – £45,000

A leading retailer are looking for a CRM Manager/ Email Marketing Manager to join the team at an impressive stage of growth. You will be responsible for the delivery of multi-channel campaigns across their customer base.

The overall CRM objective is to be responsible for designing, producing and delivering a range of timely campaigns to increase customer loyalty, retention and acquisition.

The company have hundreds of stores in the UK and are having a drive to increase their eCommerce presence – CRM will be key for their growth.

Job Responsibilities

• Develop the email marketing strategy. End to end management from creation, testing and execution
• Design and implement weekly email campaigns and write compelling copy
• Work with the Head of CRM to create an engaging loyalty programme
• Working with the broader marketing team, you will increase the email subscriber list
• Be responsible for the analysis and reporting of the email marketing campaigns
• Build strong relationships with the wider marketing and sales teams
• Create inspiring customer comms and implement a consistent tone of voice communication which supports brand objectives

Experience Required

• Educated to degree level – marketing qualification would be preferable
• Solid CRM and Email marketing background
• Good team player and passionate about CRM
• Proven experience in CRM campaigns that deliver results and can identify insights