Global Head of Personalisation – Germany – €95,000

CRM & Email

Europe Permanent €85000 - €95000 per annum

Head of CRM & Personalisation – Germany – €95,000

A global fashion brand are looking for a Head of Personalisation to join the existing team of 8. You will manage 3 direct reports and will report into the VP of Digital.

Ideally you will be coming from a B2C background, with global experience in a CRM/ personalisation environment.

This is based in Germany, and full relocation support will be provided throughout the process.


· Manage a team responsible for CRM activation and personalisation

Manage customer engagement programs across multiple channels

Work closely with the product & tech teams to direct the business through the personalisation engagement programme

· Partner with global consumer engagement team to provide business requirements for the CRM roadmap

· Translate the new customer plans into execution schedules by collaborating with Marketing, Data, Brand and Ops teams

· Communicate with internal stakeholders as the business moves through the delivery of the new CRM programme

· Drive customer personalisation journeys across the broad media estate (App, Digital, email, Shop)


· CRM, Personalisation and Loyalty experience in a B2C/ retail background

· Ideally educated to degree level in relevant subject

· Expert knowledge in CRM, Data Strategy, Campaign Management, Direct Marketing

· Experience running global personalisation programmes

· Experience of developing and executing CRM strategies

· Experience in growing CRM teams – with proven results

· Analytically minded, can work in a data heavy environment

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Job Information

Job Reference: MC14
Salary: €85000 - €95000 per annum
Salary per: annum
Job Duration:
Job Start Date:
Job Industries: CRM & Email
Job Locations: Europe
Job Types: Permanent
Job Skills: CRM, Personalisation

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