Head of CRM

Head of CRM – B2B

My client is a leading global specialist currency exchange provider. They provide dedicated international money transfers around the world, providing comprehensive money exchange services to minimise the risk for customers. Their services include standard currency exchange, forward exchange transactions, and more for individual users and businesses. They pride themselves in being reliable, offering a very high-quality service whilst offering trustworthy exchange rates.

They are looking for a data-driven CRM leader to transform their approach to customer acquisition.

This person will launch the business on to our next level of growth. They generate tens of thousands of leads a year with expectations more than triple this in the coming year, but currently have little in place to nurture and convert them. The Global Head of CRM will be tasked with designing a nurture programme from scratch, nuanced to meet the needs of the 24 international markets they are in, and evolving it over time through continuous testing to drive ever improving conversion.

You will have ownership of the global strategic and technical CRM and Marketing Automation infrastructure across all digital and offline touchpoints – This role reports directly into the Global Marketing Director and will have frequent exposure to the Executive Committee.

What the job involves

• They get aim to get millions of leads a year, your job will be to build out their CRM programme to nurture and convert customers.
• Work closely with Sales teams to integrate the nurture programme with their processes for a seamless end to end process
• Working closely with 24 markets around the world to ensure that your work is delivering against their local needs
• Owning the regular reporting of results, tracking key metrics, working closely with the wider marketing and sales teams to provide a holistic view of their client acquisition efforts
• Setting up and owning an effective customer segmentation model.

Requirements

• You have 9 years of building and running global CRM campaigns both B2B and B2C.
• You are a relentless and systematic experimenter, always on the hunt for that extra level of improvement.
• You’ve strong analytical skills, and communicate complex data into clear narratives that can drive decisions.
• Whilst being technically minded, you have a creative eye, always looking to craft comms that will really click with the customer.
• You have experience working with the payments or financial services industry.