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Head of CRM – B2B – £80,000

Greater London Permanent £60000.00 - £80000.00 per annum

Head of CRM – B2B

£60,000 – £80,000

A global online booking platform are looking for a Head of CRM to join their growing digital function in London.

The company were founded 10 years ago and are already at 300 staff globally.

They have exciting plans this year for growth, and you will be responsible for leading the strategy and delivery of the Marketing, Sales Comms and Operations through HubSpot. You will also lead and drive their automated marketing comms throughout the sales cycle/ customer journey.

Responsibilities

  • You’ll lead the strategic direction and implementation of their CRM and associated operational activities, centred around HubSpot – although other tools will be considered
  • You’ll be responsible for both the Marketing and Sales Hubs automation – creating a data driven strategy and roadmap
  • With a deep understanding of lifecycle management and our sales/marketing funnel, you’ll create and deploy a best-in-class approach to managing our marketing communications and sales enablement.
  • You will leverage automation platforms to ensure optimal workflows shift marketing efficiency into high gear and fully harmonize with the sales team to drive ever better performance
  • Reporting effectively across the organisation, agencies and partners to provide KPI analysis and identify the signals throughout the customer journey
  • From newsletters to product marketing, tactical campaigns to marketing automation – you are the team will be responsible for leveraging the growing database to its maximum potential.

Experience

  • Ideally 5+ years of experience working within CRM marketing operations in a high growth B2C or B2B environment
  • Experience and success in delivering marketing and sales growth through CRM programmes.
  • Ideally educated to degree level in relevant subject
  • Ability to work independently and be proactive, whilst also working as part of a team towards the bigger picture
  • Analytical mindset, with previous experience working in a data driven organisation

Job Information

Job Reference: JO-2207-257534
Salary: £60000.00 - £80000.00 per annum
Salary per: annum
Job Duration:
Job Start Date:
Job Location:
Job Industry:
Job Industries: CRM & Email
Job Locations: Greater London
Job Types: Permanent
Job Skills: Automation, CRM, Hubspot, marketing

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Head of CRM - B2B - £80,000

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