Head of CRM & Digital | £70,000 – £85,000

CRM & Email

Greater London Permanent £70000.00 - £85000.00 per annum

Head of CRM & Digital

£70,000 – £85,000

A leading consumer brand in Central London are looking for a UK Head of CRM & Digital. You will manage a team of 6, with the purpose of the role to lead lead and manage the relationship and engagement with customers – influencing customer behaviour and brand perceptions to drive digital traffic.

Responsibilities

· Establish and develop the global CRM community within the business, sharing best practice

· Review all systems and Customer Experience touchpoints and make recommendations on the performance

· Keep senior stakeholders engaged in the CRM and Digital transformation

· Develop and optimise performance media (such as PPC and Display)

· Deliver digital initiatives set out in annual marketing plan, continually innovate and challenge what the business is currently doing

· Own and lead the loyalty programmes, improving awareness & engagement

· Deliver targeted CRM marketing across Email, SMS and Push – using data & insights to drive revenue

Experience

· Seasoned CRM leader, with experience ideally from an ecommerce, or retail environment

· Experience of growing and overseeing high performing CRM & Digital teams

· Excellent understanding of CRM, loyalty, ecommerce and paid media

· Ideally educated to degree level in relevant subject

To apply please email – mchristie@welovesalt.com

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Job Reference: JO-1903-146223

Salary: £70000.00 - £85000.00 per annum

Salary per: Annum

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