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Head of CRM & Digital
£70,000 – £85,000
A leading consumer brand in Central London are looking for a UK Head of CRM & Digital. You will manage a team of 6, with the purpose of the role to lead lead and manage the relationship and engagement with customers – influencing customer behaviour and brand perceptions to drive digital traffic.
Responsibilities
· Establish and develop the global CRM community within the business, sharing best practice
· Review all systems and Customer Experience touchpoints and make recommendations on the performance
· Keep senior stakeholders engaged in the CRM and Digital transformation
· Develop and optimise performance media (such as PPC and Display)
· Deliver digital initiatives set out in annual marketing plan, continually innovate and challenge what the business is currently doing
· Own and lead the loyalty programmes, improving awareness & engagement
· Deliver targeted CRM marketing across Email, SMS and Push – using data & insights to drive revenue
Experience
· Seasoned CRM leader, with experience ideally from an ecommerce, or retail environment
· Experience of growing and overseeing high performing CRM & Digital teams
· Excellent understanding of CRM, loyalty, ecommerce and paid media
· Ideally educated to degree level in relevant subject
To apply please email – mchristie@welovesalt.com
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Upload your CV to our database.
Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.