Head of Marketing Automation – B2B SaaS – HubSpot – £80,000

CRM & Email

Greater London Permanent £60000 - £80000 per annum

Head of Marketing Automation – HubSpot – B2B Saas

£60,000 – £80,000

A leading, London based online SaaS platform are looking for a Head of Marketing Automation to join their growing digital function and to report in to the CMO.

The businesses specialises in legal advice & technology, and are growing rapidly in all departments. This is a newly created opportunity and they are looking to implement HubSpot in the coming months – so need a real specialist in this area.

Previous experience within a data informed, innovative software environment is a must for this opportunity. You should have a proven track record within Marketing Automation and in a B2B environment.

Responsibilities

  • Working in an ecosystem connecting with many thousands of SMB’s directly and via partnerships of businesses in various industries utilising a subscription-based model
  • Driving change through data informed strategies, delivering the communications to drive spend efficient, improving customer engagement at each touchpoint and increasing loyalty
  • You will leverage automation platforms to ensure optimal workflows shift marketing efficiency into high gear and fully harmonize with the sales team to drive ever better performance
  • Implement HubSpot throughout the organisation, and get the most out of the tool
  • Reporting effectively across the organisation, agencies and partners to provide KPI analysis and identify the signals throughout the customer journey

Experience

  • Ideally 3+ years of experience working daily with an automation software (must have strong HubSpot experience) in a high-tech B2B SaaS
  • Ideally educated to degree level in relevant subject
  • Proven ability to collaborate with marketing campaign teams to understand goals, implement programs and provide concise post-campaign reporting
  • A business-based (rather than purely technical) understanding of CRM processes for lead lifecycle processing, data enrichment/normalization/segmentation, scoring and nurturing
  • Adept at helping sales teams become more impactful and productive, using the latest techniques to help a growing team maintain a high velocity track
  • Ability to work independently and be proactive, whilst also working as part of a team towards the bigger picture
  • Analytical mindset, with previous experience working in a data driven organisation

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Job Information

Job Reference: MC14
Salary: £60000 - £80000 per annum
Salary per: annum
Job Duration:
Job Start Date:
Job Industries: CRM & Email
Job Locations: Greater London
Job Types: Permanent
Job Skills: b2b, campaign, Hubspot, Marketing Automation, Sales

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