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Head of Retention
£60,000 – £70,000
Wellness & Beauty brand
A leading wellness and beauty brand are looking for a Head of Retention to join the business at an impressive stage of growth. You will lead all things CRM for the business and will be tasked with building a high performing CRM team.
This DTC brand have been performing brilliantly over the last 5 years and are now looking to take the next step in their journey.
This is a strategic position and you will work closely with the Head of Digital and Marketing Director to create an awesome global CRM & Loyalty strategy.
· Design and deliver a Global CRM strategy
· Manage and create a loyalty programme to reward customers
· Work with Digital, Marketing and Operations to continuously improve the end-to-end customer experience
· Ensure members/ customers remain engaged throughout their post purchase lifecycle
· Create, own and develop a new referral programme
· Lead and manage the CRM and E-Marketing teams, providing leadership, motivation and development
· Lead relationship with agency partners and identify new partnership opportunities.
· Experience in CRM/ Retention roles ideally within retail/ecom/DTC/ subscription brands
· Experience managing teams
· Strong Loyalty background
· Ideally educated to degree level