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HubSpot Campaign Manager – B2B – £50,000
A global B2B tech brand that was founded in 2005 are looking for a HubSpot Campaign Manager to join the business.
** This can be based in either Surrey or London. Staff usually work 3 days per week from home.
You will be responsible for the deployment of HubSpot campaigns to generate inbound marketing leads and working closely with the business development team transfer these leads into new clients. Also, as the business has 90 emoployees, it is likely that you will work on a vairety of marketing campaigns/ projects.
Responsibilities
· Establish and manage marketing automation through HubSpot
· Develop and implement creative end to end digital marketing campaigns, covering email creation, acquisitions and web landing pages
· Map & own the customer journeys and buying cycles within HubSpot, creating campaigns and workflows that support them from contact acquisition to retention
· Manage lead gen, email reporting and the database
· Analysis of data to report back on key insights
· Work closely with BD on strategies for customer acquisition and retention.
· Manage the work of digital agency
· Recommend email marketing best practice with coding design and testing of email campaigns
· Conduct regular competitor analysis and market research
Experience
· Strong digital marketing background, with demonstrable experience in CRM management, ideally HubSpot or Salesforce
· Great understanding of HubSpot gained via agency or client side
· Expertise in integrated digital marketing campaign planning
· Analytical and data driven approach
· Hands on experience in email campaign delivery, set up and analytics.
· Understanding of performance marketing, conversion, and on-line customer acquisition
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