Inbound Marketing Specialist

Inbound Marketing Lead – Oxford and/or London – up to 45K plus Bonus & Bens

I am working with a well-established brand that prides itself by connecting their customers and internet community globally. Established in 1996, they are growing fast with an anticipated workforce to exceed 200 by the end of the Q1 next year. With a visionary CEO and a great culture and team, this is a very exciting time to join!

The Inbound Marketing Lead is responsible for driving the marketing automation strategy for the brand’s new products and services, with a focus on Cyber Security. This role is responsible for the strategic approach and the day-to-day management of marketing automation across all of the company’s B2B enterprise marketing nurture streams.

Job Responsibilities

• Be the go-to person for marketing automation in support of new products and services, currently encompassing Cyber Security, Registry Services, and Spectrum Management
• Work closely with the Digital Communications Lead to ensure that the email marketing strategies across the business are aligned
• Map & own the customer journeys and buying cycles within HubSpot, creating campaigns and workflows that support them from contact acquisition to retention
• Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition
• Optimize marketing automation and lead nurturing processes through email, content, and social channels
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers
• Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics
• Propose new and improved inbound marketing campaign ideas
• Manage the integration between HubSpot and Salesforce, ensuring that both tools are working effectively together and successfully diagnosing and fixing issues when they occur
• Improve marketing’s contribution to pipeline and revenue through expert knowledge and implementation of marketing automation
• Maintain a good working knowledge of the industries encompassing the brand’s diverse product and service offering, particularly the world of cyber security
• Use the CMS (WordPress) to help maintain internal and external website content where relevant, particularly lead generation landing pages
• Be a bridge between the content team, the wider marketing team, and the teams responsible for the new product and service strategies
• Monitor trends in the digital marketing industry at large
• Analyse campaign data and results in order to drive improvements
• Support all areas of the content team responsibilities as appropriate
• Liaise with agencies and freelancers, as required

Skills and requirements

• Significant experience of using HubSpot
• B2B Enterprise Marketing experience
• Inbound Campaign Marketing experience
• Demonstrable experience of understanding and working with new technologies
• Good presentation skills
• Proven verbal and written communication skills
• Strong commercial acumen
• Able to analyse data
• Excellent reporting skills
• Strong organisational and planning skills
• Work well to tight deadlines
• Focus on attention to detail

Desirable:

• Interest in the application of new technology to solve problems and business issues
• Basic understanding of the Internet industry
• Experience of using Salesforce

If you would like to find out more, please hit ‘Apply’ or email lharding@welovesalt.com

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